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Search results for “digital advertisement”
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019
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6:20:04 PM
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Destination-based marketing refers to a way of targeting on-the-go consumers.
Travelport, Hong Kong International Airport to promote multi-modal transport services
04/17/2019
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12:08:56 PM
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The technology allows overseas travel buyers – such as travel agencies and travel management companies – to pre-book the airport’s multi-modal transport services for their customers in 18 markets from across the world.
Marriott’s new contract with Expedia signals a shift in the direct booking wars
04/12/2019
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5:55:33 PM
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The complete aggregation that Expedia and Booking have as OTAs is extremely tough to replicate.
Booking.com, Expedia and Rakuten raided by Japan's antitrust watchdog
04/11/2019
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1:20:05 PM
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Airbnb Inc.’s office in Japan also came under investigation by the commission in October 2017.
Online travel agency giants spent $10.6 billion on marketing in 2018
03/15/2019
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5:00:52 PM
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Expedia Group accounted for the highest amount at $5.68 billion, Booking Holdings came in at $4.96 billion.
Hopper out to disrupt $800 billion global online travel market
04/03/2019
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10:03:45 AM
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Hopper sells between $1 and $2 billion worth of travel a year for about $18 billion tracked on it, it is still taking a patient long-term strategy.
Traveler survey yields insights into booking behaviors
04/01/2019
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10:44:46 AM
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There appears to be a serious risk of potential customers being intercepted before reaching OTA services, by Google or perhaps the return of Amazon to the travel space.
The CRM data warehouse
03/26/2019
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4:45:12 PM
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The PMS provides information like recency, frequency, and monetary value, but never about guest preferences, demographics, or what they do when they’re not staying at that particular hotel.
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